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Latest news from Primum Familiae Vini

PFV groupPFV has just conducted its annual meeting and has the pleasure of announcing the nomination of a new President: Egon Muller for a year.

The Hugel family, who held the Presidency for the current year, were delighted to receive their PFV partners at Riquewihr, accompanied by numerous members of their families.

You can view here the
photo gallery of that visit.

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Our press room

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Visit our press room, updated in real time with the articles published about our wines around the World.


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The story of the yellow label

Maggi In 1918, when Alsace was restored to France, its winegrowers were faced with profound economic changes, and had to re-think the way in which their wines were labelled.

At that time, Jean HUGEL (1898-1980) - father and grandfather of the current generations - spent some time training with the MAGGI™ Company, whose then Director was Jules ZOLL, a friend of the family.

That famous Swiss company had then just completed one of the very first market research surveys, concerning the presentation of its products. YELLOW, RED and GOLD were discovered to be the most evocative colours, and were therefore adopted.

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