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The story of the yellow label

Maggi In 1918, when Alsace was restored to France, its winegrowers were faced with profound economic changes, and had to re-think the way in which their wines were labelled.

At that time, Jean HUGEL (1898-1980) - father and grandfather of the current generations - spent some time training with the MAGGI™ Company, whose then Director was Jules ZOLL, a friend of the family.

That famous Swiss company had then just completed one of the very first market research surveys, concerning the presentation of its products. YELLOW, RED and GOLD were discovered to be the most evocative colours, and were therefore adopted.

This lesson was quickly taken to heart by the young Jean HUGEL. At the same time, he fell in love with the lovely Lina, daughter of Jules ZOLL, and they were married on 14th May 1921.

So, since 1921, "HUGEL" wines have been instantly recognisable, all over the world, thanks to their famous yellow labels, with red and gold.

Gentil 1921

Comments (2)

Harvey R. Tuck:

I recently had a bottle of Hugel & Fils Riesling "Vendange Tardive" Excellent
How do I tell what year?
The numbers 33.473 were on the left
L.HLML R was on the right.

Dear Mr Tuck,
As Mr Etienne Hugel is currently in Japan, I take the liberty of replying to
your enquiry, and am pleased that you enjoyed the bottle of Riesling
Vendange Tardive.
The vintage is always shown on the neck label of the bottle, so I wonder if
the neck label was perhaps missing or damaged on your bottle ?
Our records show that this bottle of Riesling "HUGEL" 1998 Vendange Tardive
left our cellars on 27th November 2006 and was shipped to the Philipsburg
Liquor Store in St. Maarten. A full profile and tasting notes can be found
on www.hugel.com
Should you plan to visit Alsace one day, please let us know in advance, as
it would be a pleasure to give you a tour of our cellars in this historic
medieval city of Riquewihr, and a tasting of a range of our wines.
Best regards
David Ling
Member of Primum Familiae Vini

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