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The Hugel chopstick holders


What better launch could there be for a new wine related marketing initiative than Vinexpo ? If success is measured by the number of visitors on one's stand and by the buzz generated we cannot be too far from success as proved above on the short video clip featured on graperadio.com

You will also find here a selection of some of the most memorable moments on our dedicated photo gallery 

At a daily lunchtime Asian buffet on our stand we presented our new  chopstick holder, an original idea created with the help of our supplier of DIAM. The idea came a few months earlier during an informal Chinese lunch in Taiwan in the company of the owner and staff of our new local importer. In the course of lunch Jessie Fang of prominent importer Leading Brands took one of our cork to support her chopsticks on the table. The idea was born and executed with enthusiasm and efficiency by Jessie and her team.

In order to support this innovative initiative, we have asked our local communication agency to design a supporting document which, with our importers help, is now available in high definition PDF in A5 formats in the following languages: English, French, simplified Chinese , Traditional Chinese (Taiwan), Cantonese (Hong Kong)Japanese, Vietnamese, German, Italian  and Dutch. The wide variety of languages now available is a demonstration of the warm reception by most of our importer.

The chopstick holders will start to be available from the end of August on in the following language versions: English/French, English/Chinese and English/Japanese. They will be presented in elegant individual yellow boxes. Each cork will carry the bilingual message "The Chopsticks' favourite wines". We have every hope that this will help the further distribution of our wines in many Asian restaurants, in Asia and elsewhere.

This page will be open to receive the feedback from our importers and clients or just consumers. Blog on !


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