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New distribution arrangements in the UK, Hugel joining Fells


We were delighted a month or so ago to announce the appointment of John E Fells and Sons as the exclusive distributor of  "HUGEL" wines in England, Scotland, Wales and the Channel Islands.

The move was quickly reported in the trade magazine Harpers. Fells took over the Hugel agency and in a significant change in strategy, have now started making our wines available from UK stock.

Being a member of the Primum Familiae Vini association we have now joined our Oporto friends of the Symington family and Miguel Torres who are the other members of PFV within the Fells' portfolio.

In just over a month, Hugel wines were presented at the Wine and Food Event organised by Fells on 22nd October at Somerset House, and a full day seminar and tasting was held at Fells offices to introduce all their team to Hugel wines (photo above).

Despite very difficult market conditions, the response so far from UK customers has been beyond expectations. A second order had to be placed as the initial stock shipped depleted faster than expected. In the coming months many of our UK friends will be happy to see their favourite yellow labels back on fine wine lists.


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