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Primum Familiae Vini events at Shangri-La Hotels and Resorts

A first report of photo compilations of the gala dinners posted on Youtube

The Hong Kong part of the Wine event of the Year with Island Shangri-La

And the Japanese gala dinner with the Tokyo Shangri-La


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A very special day at Brasserie GENTIL in... Tokyo


A few years ago we had the pleasure of welcoming Tomita-san on a tour of our vineyards together with top sommeliers, organised by our Japanese agents Jeroboam. Just over a year ago we received our Japanese friend with his wife for a private visit to us where the couple was looked after by my small family. It seems this visit made quite an impression on Tomita-san that decided to create his brasserie that he decided to name Brasserie GENTIL.

As this is a premiere, I has offered to pay a visit to Tomita-san's newly opened establishment. He just took advantage of my brief Tokyo stay to organise a typical Alsace lunch for some of his customers...

Needless to say that GENTIL was served with some tarte flambée and with the excellent choucroute made from local cabbage. A very rare Magnum of our Pinot Noir Les Neveux 2003 was served for the occasion, much to the delight of the happy guests.

Many more new friends were made on that occasion, hoping they will visit Alsace one day and make new friends themselves... and spread the word.



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PFV events with Shangri-La Hotels and Resorts from 16 to 21 November 2009


From 16 to 21 November 2009, Shangri-La Hotels and Resorts, will host a series of exclusive events together with Primum Familiae Vini.

Gala dinners will take place
- at Island Shangri-La, Hong Kong (16 November 2009)
- at Shangri-La Hotel, Tokyo (18 November 2009)
- and at Pudong Shangri-La, Shanghai (20 November 2009).

Trade and press events (by invitation only) will also be taking place at all above venues.
At gala dinners, a member of each family will present the family estate and one of its flagship wines that are hard to acquire in the marketplace, paired with specially designed menus.

In each city, the gala dinners will be moderated by longtime PFV friend Serena Sutcliffe M.W. head of Sotheby's Wine Department.

Guests will have the opportunity to celebrate their passion for fine food and wine through intimate and personal conversation with 11 families who are the historic owners of some of the world's very greatest vineyards.

The PFV members in attendance will be Alessia Antinori (Marchesi Antinori), Baroness Philippine de Rothschild (Château Mouton Rothschild), Laurent Drouhin (Maison Joseph Drouhin), Egon Müller (Egon Müller Scharzhof), Etienne Hugel (Hugel et Fils), Hubert de Billy (Champagne Pol Roger), Marc Perrin and Pierre Perrin (Perrin et Fils), Paul Symington (Graham's, Warre's and Dow's Port), Juan-Maria Torres (Torres), Sebastiano Rosa (Tenuta San Guido) and Pablo Alvarez (Vega Sicilia).

A Primum Familiae Vini collection case, containing one bottle of each member's flagship wine, will be auctioned under the hammer of Serena Sutcliffe M.W. at the gala dinners for the benefit of a local charity.

Reservations have been accepted since 1 September 2009. Dinner are sold out, perhaps a few last seats left for Tokyo...
- Shangri-La Hotel, Tokyo (18 November 2009) slty@shangri-la.com or by telephone at (81 3) 6739 7888

See the Island Shangri-La, Hong Kong e-flyer here
See the Shangri-La Hotel Tokyo e-flyer here
See the Pudong Shangri-La e-flyer here

Media access to Press kits here
P.F.V. Media Library access (bottom left of the menu)
username: PFV
password: SL

For media or trade enquiries, please contact info@pfv.org


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A memorable Grand Cru charity event in Toronto


This year marked the 5th anniversary of Grand Cru Culinary Wine Festival in Toronto. In its first four years, Grand Cru has raised over $5.5 million for research at Toronto General Hospital and Toronto Western Hospital.

In aditions to the wining and dining, tasting and auction, 2009 also marked the 50th anniversary of Todd Halpern, co-chair of the event and long time friend and agent. As in the past, the presence of vintners and celebrity chefs was amazing, the hosting donors greeted us at their homes with incredible generosity in company of the scientists that will make best use of the money raised to our mutual benefit.

See how well the funds will be used by the McEwen Centre for Regenerative Medicine on this Youtube video

The party that followed was something else: elephants, baby lion and a zoo of happy vintners dressed-up for the occasion. See a selection of photos of the events here

Congratulation to Todd, Colin and all the team of Halpern Enterprises.

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