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Alsace in the Top 10 destinations in 2010 for Lonely Planet

best-in-travel-2010.jpg Alsace has been singled out as one of the hot regions in the world to visit this year by the Lonely Planet's Best in Travel 2010.

The annual Best in Travel guide aims to give "a collection of the world's best journeys, destinations and experiences for the year ahead" to "take travellers out of the ordinary". One of the highlights of the guide is the Top 10 regions which brings Alsace to the forefront.

Top 10 of regions to visit in 2010
1. Alsace (France)
2. Bali (Indonesia)
3. Fernando de Noronha (Brazil)
4. Goa (India)
5. Corridor of Koh Kong (Cambodia)
6. Lake Baikal (Russia)
7. Oaxaca (Mexico)
8. South Africa
9. The Lake District (England)
10. South East of Western Australia


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Keep walking, driving and shooting... straight ?!?


The legendary Enzo Ferrari used to say "my cars don't smoke" but since his death the cowboy's favourite cigarettes have become a main sponsor of the F1 team bearing his name.

A couple of recent visits in airport duty free shops have reminded me that our way promoting the moderate consumption of our wines possibly in the course of a meal is quite far from the ethical concerns of the beer and spirit industries.

The above picture was taken in Taipei airport and when asked if the driving skill of Lewis Hamilton had anything to do with the consumption of his spirited sponsor I was told by the brand promoter "No, no, it is just an endorsement !"

I just could not refarain asking a passenger passing by to take this picture.

Just a few weeks later, in Copenhagen airport duty free this time, at the occasion of the FIFA soccer World cup. Would this supporters' beverage have a better influence than thousands of Vuvuzelas ? Obviously not, a few days later Heineken 2 - Carlsberg 0 not to mention the Corona 2 - Kronenbourg 0 that followed ;-)


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A new showcase for our wines in Denmark


We have at last started the healing of our Scandinavian Achilles' heel !

For many decades now we had been somewhat frustrated not to see our wines enjoy in Denmark the same success they enjoy all over Scandinavia and also lately in the Baltic States.

The recent appointment of longtime established specialist Kjaer & Sommerfeldt (Danmarks ældste vinhandel) gives us confidence that things will rapidly be corrected in the largest per capita market for Alsace wines abroad.

A recent visit to sunny Copenhagen
and in Aalborg gives us some very good reasons to have confidence in the future. How could one not be touched by the attentions to details shown by all the KJAER & SOMMERFELDT team which really demonstrates how much they care about us: from the gorgeous showcase to our wines outside their store (picture above), all the way down to the colour of the orchids that graced our tasting table.

Nothing happens by accident in our business, especially success but it seems the focus is clearly to put all conditions together for success to happen.

Looking for some Hugel wines to grace your table in Denmark ? Look no further, the full range is now offered as you enter their Copenhagen store, on Gammel Mont 4.
If the marriage with the best choucroute in town is in your mind, just go to next door Restaurant Alsace and say hello to Josephine and Franck...

A tradition going back to 1875 joins forces with ours. The KJAER & SOMMERFELDT mailbox may look old but the enthusiasm and professionnalism of their dynamic team is second to none. One proof is their initiative to marry music and wine, as shown on this Youtube clip. TAK !


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