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Keep walking, driving and shooting... straight ?!?


The legendary Enzo Ferrari used to say "my cars don't smoke" but since his death the cowboy's favourite cigarettes have become a main sponsor of the F1 team bearing his name.

A couple of recent visits in airport duty free shops have reminded me that our way promoting the moderate consumption of our wines possibly in the course of a meal is quite far from the ethical concerns of the beer and spirit industries.

The above picture was taken in Taipei airport and when asked if the driving skill of Lewis Hamilton had anything to do with the consumption of his spirited sponsor I was told by the brand promoter "No, no, it is just an endorsement !"

I just could not refarain asking a passenger passing by to take this picture.

Just a few weeks later, in Copenhagen airport duty free this time, at the occasion of the FIFA soccer World cup. Would this supporters' beverage have a better influence than thousands of Vuvuzelas ? Obviously not, a few days later Heineken 2 - Carlsberg 0 not to mention the Corona 2 - Kronenbourg 0 that followed ;-)

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