The chopstick's favourite wines have just made their roadshow in Sweden under the masterful organisation of our agents HJO Grosshandel. See the GASTRO review in Swedish on the Helsingborg part of the trip. More may follow shortly...
Soooooooo great to see at this occasion the many friends of our wines in a country that has always greeted our wines with great enthusiasm.
What better launch could there be for a new wine related marketing initiative than Vinexpo ? If success is measured by the number of visitors on one's stand and by the buzz generated we cannot be too far from success as proved above on the short video clip featured on graperadio.com
You will also find here a selection of some of the most memorable moments on our dedicated photo gallery
At a daily lunchtime Asian buffet on our stand we presented our new chopstick holder, an original idea created with the help of our supplier of DIAM. The idea came a few months earlier during an informal Chinese lunch in Taiwan in the company of the owner and staff of our new local importer. In the course of lunch Jessie Fang of prominent importer Leading Brands took one of our cork to support her chopsticks on the table. The idea was born and executed with enthusiasm and efficiency by Jessie and her team.
In order to support this innovative initiative, we have asked our local communication agency to design a supporting document which, with our importers help, is now available in high definition PDF in A5 formats in the following languages: English, French, simplified Chinese , Traditional Chinese (Taiwan), Cantonese (Hong Kong), Japanese, Vietnamese, German, Italian and Dutch. The wide variety of languages now available is a demonstration of the warm reception by most of our importer.
The chopstick holders will start to be available from the end of August on in the following language versions: English/French, English/Chinese and English/Japanese. They will be presented in elegant individual yellow boxes. Each cork will carry the bilingual message "The Chopsticks' favourite wines". We have every hope that this will help the further distribution of our wines in many Asian restaurants, in Asia and elsewhere.
This page will be open to receive the feedback from our importers and clients or just consumers. Blog on !
It is a fact, " world food " and " fusion cuisine " become more and more part of our eating habits and seduce more and more gastronomes the world over. For too long, Asian cuisine was associated with the drinking of jasmine tea or beer and has had little success attracting fine wines consumers. Things are changing at a very rapid pace.
If many food critics mention Alsace wines amongst the best to match with oriental cuisine, we put forward to you the opinion of some of the most knowledgeable and unbiased of them : Dr N.K. YONG and his wife Melina . Their experience and authority go beyond their native Singapore and even Asia. Dr N.K. YONG is for instance the former world-wide president of the influential and respected International Wine & Food Society ... and by the way, a great supporter of our wines.
Yes, our wines are the chopsticks' favourites !
Could there be any better endorsement than this recommendation that was just published on shanghaidaily.com ?
"With wine, most diners tend to go with regular reds, enjoying the drink without bothering too much about the clash of styles. True, some rouges can be quite enjoyable with the considerably lighter Cantonese dishes, but most will agree, however, that a vintage bordeaux is not necessarily the best match for lamb vindaloo.
The best bet is actually an often overlooked one. White wines from the Alsace region of northeastern France are dry, light and fruity - perfect for Asian food.
Instead of ordering a bottle of red with your next Asian meal, why not try matching it with something that goes well with the style of food on the table. Any doubters will be bound to eat their words."
Read the full story here
There are fewer and fewer economists, even in the western world that put into question that the center of gravity of the world's economy is moving towards Asia, and in particular around China.
Similar things can be said when it comes to the dynamism of the hospitality industry. No city has a greater number of fine hotels opening up than Shanghai or Beijing. They act as magnets for some of the world's finest hotel groups and celebrity chefs.
Having always preached the perfect mariage between our wines and Asian cuisine(s), the consumers are now gradually starting to fully enjoy that ideal combination. The message is now also fuelled by our outstanding local importers that are true ambassadors to our wines.
A rencent visit to China, Hong Kong and Taiwan has opened a few new eyes. Our local importers are sharing our enthusiasm and no longer hesitate to organise Hugel wine events centered on Asian or fusion cuisine such as at the celebrated Whampoa Club on Shanghai's Bund.
See an extensive photo gallery of these fascinating visits by clicking here
Just another amazing Grand Cru event put together by Todd & Colin Halpern and their team for their main clients, friends and suppliers. Delighted to be one of them.
You can see the photo gallery of these memorable days here
The list of wines opened that one night (due to the generosity of our hosts) follows...
WARNING: some wines listed can be offending to those that were not part of this experience !
Thanks also to Eddy and his Blackberry for allowing us to keep track of all the wines tasted
Below are the supper wines...
Champagne Gosset, 2000 Olivier Leflaive Montrachet, 1999 Marc Colin Montrachet, 2000 Drc Montrachet, 1982 Bon Pasteur, 1997 Corton Charlemagne Remoissenet, Mag 1982 Latour A Pomerol, 1978 Hermitage La Chapelle, 1996 Harlan Estate, 1985 Groth, 1974 Marthas Heitz, 1990 Rayas mag, 1989 Rayas, 1961 Lynch bages, 1975 La Mission HB, 1957 Richebourg Remoissenet, 1959 Clos Vougeot Remoissenet, 1978 Richebourg Remoissenet, 1962 La romanee Leroy, 1982 Mouton in Magnum, 1990 Beausejour, 1959 Latour, 1961 Latour, 1959 Latour Haut Brion, 1961 La Mission HB, 1959 La Mission HB, 1989 HB mag, 1982 Lafleur mag, 1945 Gruaud Larose mag, 1990 Richebourg Drc, 1997 Gewurztraminer SGN Hugel, 1986 SGN ZH Heimbourg Gewurztraminer !!!
 |
|
Hugel & Fils 3 rue de la première armée F 68340 Riquewihrtel +33 (0)3 89 47 92 15fax +33 (0)3 89 49 00 10email: info@hugel.comCopyright 1996/2006 HUGEL & Fils VINTERNET agencyalcool abuse is dangerous for your health consume and enjoy in moderation |
|
 |
